America’s largest radio company turned to vCreative in 2010 to improve efficiencies at all 858 stations. The successful rollout took only weeks to scale across all 151 markets. CFO Mitch Goldstein said, "I knew within the first week that PPO would save us millions."
As the largest hispanic radio company in the United States, Univison’s traffic department manages a tremendous amount of inventory. In 2014 vCreative helped them accomplish a corporate goal to centralize all traffic and continuity for every market from one location. This successful solution continues to improve with further integrations in the works.
The Cromwell Group is synonymous with quality local radio and leading voices in the community. In 2011 they signed on corporate wide and took advantage of the Voice Pool feature, which enables voice talents to scale into all markets. The results have created a more diverse sound to their local commercials and promos.
EMF’s leadership and positivity is what defines them. In 2013, we custom developed a cloud based solution to streamline their traffic and centralize production for their Networks. This included an integration with Counterpoint Traffic through an API and allowed them to focus more on their mission in the communities.
The official radio network of the NFL, GRAMMYs, and countless leading news, talk, and entertainment shows turned to vCreative in 2012 to custom develop an internal production workflow for PDQ studios. The solution connects producers and tracks production requests from stations across the country to return top quality ads quickly.
In April 2015, vCreative integrated with Mr Master's AIM Service, which automatically ingests final spots with all the meta data, directly into automation systems. CBS Dallas rolled out in spring 2015 and has saved time and reduced errors utilizing both systems.
“Our production director for our 27 formats says it is the 'best thing we have ever done'.”
Bud Walters, Founder/President, The Cromwell Group
“The system paid for its first year by catching a copy error before it hit the air.”
Chuck DuCoty, COO, NRG Media
“The software works as advertised and has made a huge difference.”
Warren Lada, EVP/Operations, Saga Communications
“It's readily accessible anywhere with an internet connection, helping us link teams in multiple buildings and multiple markets.”
Cristie Cummings, Regional Radio Traffic Manager, The E.W. Scripps Company - Springfield, MO
“vCreative has allowed our sales, traffic, production and creative team to seamlessly connect across the country.”
Darren Scott, Director of Creative Services, Vista Ideas Group – Vista Radio Canada
“We rely on vCreative to seamlessly connect Sales, Traffic, Production and Digital in real time.”
Paul Blanding, Director of Traffic Operations, Alpha Media
“vCreative gives me a quick overview of all of our projects and where they are in process.”
Stella Mars, Creative Services Director, Greater Media Boston
“Everyone can keep up with what everybody else is doing or has done in real time.”
Jarod Frank, Production Director, CBS Radio - Houston
“The vCreative staff was very helpful in customizing their system to ours and has worked flawlessly from the beginning.”
T.J. Solis, CRSM Director of Sales Guaranty Media